Will it be possible to measure and predict Reader Engagement?

Twipe is proud to be one of the leading industry partners in a major research effort partly funded by the Institute of Science and Technology of Flanders. Together with Mediahuis, Online Focus and 2 research groups of KU Leuven and iMinds Media we have launched the EngageReaders project.

The EngageReaders project investigates the extent to which readers show involvement with a digital newspaper read through a mobile news platform. The result will be a brand-independent predictive model for reader engagement.


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