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Subscription Pricing: Learnings from publishers who dared to experiment
7 April 2021
Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented,…
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NRC and Daily Mail share results from personalising emails with JAMES
25 March 2021
By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary…
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Why newsletters are key for habit formation
17 March 2021
As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the…
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"Today in history": how AI helps to monetize evergreen archive content at Ouest France
8 March 2021
“Today in history” has been the inspiration for a 2 year collaborative research project between Ouest-France and Twipe. The project aimed to explore the potential of a format like “This day…
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Key Takeaways from the INMA Subscriptions Summit
3 March 2021
One week ago INMA concluded this year’s Subscriptions Summit. There is a nostalgia to this event as last year’s edition in New York was arguably the last time we all gathered face-to-face for a week of workshops and…
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