Tag: Advertising
The latest updates from Twipe
Good news for publishers, ad blocking is on the decline
26 August 2020
Advertising revenues have been on the decline for newspapers for a long time now. With the switch from print to digital, publishers saw their advertising dollars replaced by digital dimes. Today,…
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Monetising the 95% of readers that won't subscribe
5 August 2020
Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things would go wrong, such as error…
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What publishers can learn from adblockers
2 October 2019
Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could…
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How adblockers can help grow your subscriptions
10 August 2018
We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27% of all readers use adblockers,…
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Who pays for online news?
20 September 2017
This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar…
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