What publishers can learn from adblockers

Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35 billion by 2020. What can publishers learn from this large population of readers that block ads? Need for quality product experiences Most[…]

How adblockers can help grow your subscriptions

We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27% of all readers use adblockers, and this figure is as high as 42% in Greece and 34% in France. Since February, Google has automatically blocked the most annoying ads on[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

Ad-blocking in 2018: what will change

At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the reading experience. This is a first step towards an early-2018 rollout of a new Chrome version, which will most likely include native ad-blocking. This[…]

Ad fraud: how billions are stolen every year

Late last month, Google cracked down on Judy, a malware present in 40 seemingly innocent Play Store apps, which would automatically display and click on ads through a hidden browser, unnoticed by the user. Before being removed from the store, Judy apps had been downloaded 36 million times, and were believed to generate more than[…]

Apple’s 2017 WWDC – The 4 key takeaways for publishers

Apple’s team finally took to the stage once again during Monday’s WWDC 2017 keynote. Let’s have a look at how Cupertino’s latest batch of updates will affect publishers #1: Advertising once again on the chopping block Dwindling ad revenues have become a recurring theme over the past months, as Google and Facebook keep taking the lion’s[…]

What Facebook wants to see happen for Advertising this year

A lot of new developments at Facebook coming up in the next weeks have been announced. Ads rolling in videos, more localized ads and services, better personalization of ads, to only name a few. Andrew Bosworth, Head of Advertising at Facebook, has recently pointed out what he wants to see and what is on their roadmap for[…]

7 Trends in Media & Opportunities for Technology

This evening we are hosting Technology companies from Leuven.INC, the Leuven Innovation Networking Circle, at our office. We will talk about trends that shape the media industry and the opportunities for tech companies. Here are the 7 Trends that are shaping 2016 and the next years. 1. Shift of advertising revenue to tech giants Ad spending is[…]

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