Today publishers are faced with two conflicting tasks: on one hand, they need to know their readers in order to build strong relationships while on the other hand publishers need to comply with increasing privacy regulations. In Europe publishers are faced with GDPR, which became enforceable in May 2018, while in the US, publishers with[…]
The INMA Big Data for Media Week in London showcased best case examples of data driven success in the media industry. With speakers from BBC, The Telegraph, Financial Times, Google, The New York Times, Schibsted, The Washington Post and many others, the participants visited various media companies across London and attended podium discussions. We look[…]
“Every single editor I’ve spoken to feels they’re flying blind” says Rob Barrett, digital chief at Hearst Newspapers. One of the key challenges this year for news was balancing national news with regional news, pop culture and viral content. As reach is still an important metric for newspapers it is almost impossible to do that without mixing viral[…]
“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms,[…]