Is your newsroom flying blind?


“Every single editor I’ve spoken to feels they’re flying blind,”

says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms, implementing this data-driven approach for publications has proven to be challenging.

Knowing what’s the right data

While the methods of measuring actions online are various, publishers have problems defining the right metrics for publications. Rob Barrett wants to provide his editorial teams with the right information about the interests of the people in their markets. So what measurements really define a good publication?

Join the conversation on WhatsApp and learn from other, like-minded editors how to make analytics relevant for your newsroom.

Team Twipe

Subscribe to our Future of News newsletter

Get weekly insights on digital publishing, artificial intelligence, and paid content straight in your mailbox.



*We’re committed to your privacy. Twipe might use the information you provide to contact you about relevant content, events, products and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy