Tag: Digital Growth
The latest updates from Twipe
Why newsletters are key for habit formation
17 March 2021
As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the…
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Industry news
French publishers raising the bar for digital growth and innovation
18 February 2021
With some of the most powerful non-English news brands coming from France, French publishers have kept an open mind for digital innovation and transformation. At Twipe, we have a long history…
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How to keep reading habits when cutting print newspaper days
11 August 2020
This week departing New York Times CEO Mark Thompson made headlines when he said he believes there will not be a print newspaper within the next 20 years. It’s not the…
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Nieman Lab's predictions for 2020: our top picks
23 December 2019
Every year Nieman Lab asks leading media innovators what they think is coming in the new year. We’ve read through all these predictions and highlighted a few key predictions that publishers…
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The importance of product thinking for news
11 September 2019
In the past decade or so, the number of platforms that news needs to be on has exploded. Gone are the days of focusing only on print and digital. Now publishers…
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