Tag: Digital Growth
The latest updates from Twipe
Michael Golden on the strategy that has led to success for The New York Times
13 October 2017
The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of…
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How digital innovation has paid off for top European media companies
27 September 2017
Two important reports were released recently: Hackers.Media’s list of the biggest media companies in Europe, and Reuters’s report on developing digital news projects. There’s some significant overlap between the two lists,…
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Who pays for online news?
20 September 2017
This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar…
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Industry news
How games can increase reader engagement
17 August 2017
Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a…
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Push notifications: the highway to readers' attention
9 August 2017
Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being…
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