Tag: Digital publishing
The latest updates from Twipe
Getting in your readers' daily routines
27 February 2018
We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is…
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3 lessons from The New York Times' digital subscription machine
7 February 2018
With The New York Times doubling down on its subscription push, it is time to take a look at their digital subscription machine, to see how they plan to grow from 2.5…
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Growing your subscribers with newsletters
6 February 2018
Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many…
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Audio: best practices for a new frontier
30 January 2018
58% of publishers are planning to focus more on podcasts and content for voice activated speakers in 2018, and with 42% of smart speaker owners describing the device as “essential” to their everyday…
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A publisher's guide to Facebook's newsfeed changes
23 January 2018
It’s been impossible to escape these last few days: Facebook newsfeed changes are coming and that’s bad news for business, democracy, and brands. After the announcement, Mark Zuckerberg’s personal net worth even decreased by…
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