Digital users in Europe are up 100 million from 2019. How can publishers capitalise on this?

Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a whopping 13% of the total population of Europe! Today, we examine the state of digital within publishing and look at how publishers can improve their digital offering.   High frequency of digital users[…]

Local Newspapers

What is local news in 2022 and how are publishers adapting?

Growing up in Knutsford, UK, I used to go out to buy my local newspaper every week. I was proud to see my name next to my weekly match report for my hockey team and walked home with my Knutsford Guardian copy like a badge of honour. Each time I return home, I’m amazed how[…]

Mit welchen digitalen Beilagen können Publisher die Leseaktivität steigern?

“Viele Verlage wissen bis heute nicht, auf welchem Papier sie im dritten oder vierten Quartal ihre Zeitschriften drucken sollen”, sagte Philipp Welte beim European Publishing Congress letzte Woche in Wien. Die Gewinnung von digitalen Abonnenten war auf diesem ein zentrales Thema. Vor allem vor dem Hintergrund der derzeitigen Papierknappheit, die für die deutsche Medienlandschaft zu einer echten[…]

Recognising AI, ePaper and Gen Z focused initiatives at the INMA Global Media Awards

Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from AI reporting on regional football driving a 50% renewal rate to dispelling fake news on TikTok to reach Gen Z. Norwegian robots[…]

EngageReaders heatmap

Why leveraging the ePaper can be vital in defining the new role of print

America’s top 25 titles have lost 30% of their print sales in 2 years. In a new article in the ePaper in the spotlight series we explore how ePaper can become a strategic tool in the process of transitioning to a digital first strategy and defining the new role of print. 1. The potential reach[…]

The strategic role of ePapers being leveraged across the world

In a world where we are seeing the process of digitalisation tearing through society and people show greater awareness to the problems facing the planet, the ePaper has become a strategic solution for publishers. Throughout the pandemic, ePaper consumption grew worldwide. This is a trend that has continued. 60.6% of publishers told our survey that[…]

3 learnings from talking editions with Poynter and AJC

This week, we had the pleasure to host an inspiring panel discussion with Rick Edmonds from Poynter and Bala Sundaramoorthy from Atlanta Journal Constitution. The webinar was part of our Future of News webinar series and tackled the Habit Forming Role of Digital Editions. For those who missed Tuesday’s live session, we have highlighted 3[…]

ePaper subscriptions in Germany grow by 24%

**This article was originally published in German by die-zietung.de on 28th April** Digital newspapers continue to grow in popularity. Not only is the circulation growing, but e-paper subscriptions are also growing at an above-average rate of 24.3 percent. The e-paper circulation of German newspapers increased by 18.34 percent in the 2nd quarter of 2021 compared to[…]

Join the Twipe Digital Growth Summit 2022

The Digital Growth Summit is an exclusive event which gathers senior media innovators to discuss the future of news.

Buy your early bird ticket for our 2022 event taking place on the 19th October in London.