America’s top 25 titles have lost 30% of their print sales in 2 years. In a new article in the ePaper in the spotlight series we explore how ePaper can become a strategic tool in the process of transitioning to a digital first strategy and defining the new role of print. 1. The potential reach[…]
In a world where we are seeing the process of digitalisation tearing through society and people show greater awareness to the problems facing the planet, the ePaper has become a strategic solution for publishers. Throughout the pandemic, ePaper consumption grew worldwide. This is a trend that has continued. 60.6% of publishers told our survey that[…]
This week, we had the pleasure to host an inspiring panel discussion with Rick Edmonds from Poynter and Bala Sundaramoorthy from Atlanta Journal Constitution. The webinar was part of our Future of News webinar series and tackled the Habit Forming Role of Digital Editions. For those who missed Tuesday’s live session, we have highlighted 3[…]
**This article was originally published in German by die-zietung.de on 28th April** Digital newspapers continue to grow in popularity. Not only is the circulation growing, but e-paper subscriptions are also growing at an above-average rate of 24.3 percent. The e-paper circulation of German newspapers increased by 18.34 percent in the 2nd quarter of 2021 compared to[…]
One week ago INMA concluded this year’s Subscriptions Summit. There is a nostalgia to this event as last year’s edition in New York was arguably the last time we all gathered face-to-face for a week of workshops and talks. This year, the team at INMA assembled a great virtual line-up of media innovation cases from all around the globe. From the 13+ hours of zoom sessions, we selected[…]
There is no doubt editions are making a comeback. Last year both Reuters Institute and Poynter talked about the resurgence of edition formats and for everybody following the INMA Subscription Summit in the past two weeks, we heard the idea that replica is a thing of the past being challenged also by Asian publishers. While[…]
Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]
As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that the most loyal readers are the ones that publishers invest[…]