One week ago INMA concluded this year’s Subscriptions Summit. There is a nostalgia to this event as last year’s edition in New York was arguably the last time we all gathered face-to-face for a week of workshops and talks. This year, the team at INMA assembled a great virtual line-up of media innovation cases from all around the globe. From the 13+ hours of zoom sessions, we selected[…]
There is no doubt editions are making a comeback. Last year both Reuters Institute and Poynter talked about the resurgence of edition formats and for everybody following the INMA Subscription Summit in the past two weeks, we heard the idea that replica is a thing of the past being challenged also by Asian publishers. While[…]
Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]
As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that the most loyal readers are the ones that publishers invest[…]
As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted a global pandemic, many of the key learnings still build on important themes from previous years. Join us for a rundown of highlights from 2020[…]
At Twipe all of our best product innovations are driven by a desire to solve specific challenges our publisher partners are facing. One such innovation is EngageReaders, our ePaper analytics tool, which came out of a question from an editor who wanted to know precisely what drives engagement on digital editions. We launched a yearlong[…]
This week a new report on the state of ePaper readership in Germany was released by Die Zeitungen. German-speakers can find the full report here. To bring this information to a wider audience, we have translated the findings into English for our Future of News community. Join us as we explore five key findings on[…]
This week we welcomed nearly 200 publishers from 27 different countries for the latest webinar in our Future of News series. Mathias Douchet, Director of Product at The Telegraph, was the special guest speaker. He shared the three key pillars of their strategy: Journalism: the key thing The Telegraph has been doing for over 160[…]