Newspapers succeeding by returning to edition-based publishing

After years of looking to the future for what will ‘save journalism’, including digital kiosks, pivots to video, and social media, it’s something a bit more old-school that is helping newspapers succeed in today’s digital world: a return to edition-based publishing. More and more publishers are finding that creating packaged publications with a beginning and an[…]

4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]

Trends in Digital Publishing Winter Edition

Out now, the latest edition of Trends in Digital Publishing has all the top stories, plus best practices from industry leaders and the newest developments at Twipe, including: Twipe CEO Danny Lein on the ‘artificial bubble‘ Digital transformation expert Steffen Damborg on artificial intelligence and reader engagement State of Digital Publishing founder Vahe Arabian on[…]

6 ways to grow your ePaper

These are the six actions that will help grow your ePaper, based on the best practices of our customers and our six years in the industry. To help inform your 2018 planning, here is the checklist of the top six actions to grow your ePaper. 1. Metered social sharing The dilemma is familiar to most publishers:[…]

Push notifications: the highway to readers’ attention

Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being 88% more engaged with a nearly 3x higher retention rate. Second, enabling push notifications is an act of trust that comes with a great[…]

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