How to create a compelling digital-only evening edition – case study dS Avond

At the World Publishing Expo of WAN IFRA in Berlin, Karel Verhoeven, Editor-in-chief of De Standaard, looked back at the key results of the launch of dS Avond. The topic of his presentation was: “How to create a compelling digital-only evening edition?”. De Standaard is the main Belgian broadsheet newspaper. It has a consistent track[…]

30.000 readers for digital evening edition dS Avond one month after launch

dS Avond, the digital-only evening edition of De Standaard, has taken off in a suprisingly strong way. Only one month after launch the publication reached a total of 30.000 readers. “During the first month free trial period, an average of 17.500 readers downloaded and consumed the publication on a daily basis”, says Karel Verhoeven, Editor-in-Chief[…]

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