Last week, FT Strategies and Google News Initiative (GNI) invited over 150 news media executives to London on an exclusive summit discussing News In The Digital Age. Our team was there as well. Thank you, FT Strategies for the invite. From the rich agenda involving more than 30 speakers over 12 panel discussion, 6 key[…]
Nieman Lab’s 150+ predictions for 2023 offer valuable inspiration for the year ahead. We picked our Top 30 pieces of inspiration from media leaders centred around 3 main themes. It is notable though that only very few of Nieman Lab’s predictions come from Europe based industry leaders. Subscribe to the newsletter to stay tuned as[…]
In our last Twipe Weekly Publishing News Digest before the Christmas break, we take a look at stories from across the world of publishing and news tech, touching on topics like Product Strategies, Podcasts measurements, new Web3 and Metaverse experiments and more. Read our top 5 stories of the week below. 1. What next for[…]
Over 100 media innovators and 18 speakers joined us in London and online to discuss key technology trends impacting the news industry today, tomorrow and in the longer term. We’ve summarised the key themes of the Twipe Digital Growth Summit 2022 to help you understand 6 big news technology trends. Trend 1: Synthetic media is[…]
93% of people think that product is important, yet over 50% don’t fully know what product is! In this article, we unbundle this by examining Jodie Hopperton’s latest INMA report “How Product Is Leading Media’s New Growth Path“. The role of product is a topic we have often discussed at Twipe. In a world of[…]
Awareness of the importance of product thinking has been growing in recent years, and in 2020 we saw the launch of the News Product Alliance which will help bring the media industry’s understanding of product forward. Product will drive the industry because we need to have the customer at the centre of everything. I once heard content is[…]
In an annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. This year’s report is once again full of valuable insights and is definitely well worth a read (full report here). Join us today as we explore[…]
For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital transformation success in legacy media organisations is not due to strategy, as many have similar strategies, but instead in the translation of strategy[…]