93% of people think that product is important, yet over 50% don’t fully know what product is! In this article, we unbundle this by examining Jodie Hopperton’s latest INMA report “How Product Is Leading Media’s New Growth Path“. The role of product is a topic we have often discussed at Twipe. In a world of[…]
Awareness of the importance of product thinking has been growing in recent years, and in 2020 we saw the launch of the News Product Alliance which will help bring the media industry’s understanding of product forward. Product will drive the industry because we need to have the customer at the centre of everything. I once heard content is[…]
In an annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. This year’s report is once again full of valuable insights and is definitely well worth a read (full report here). Join us today as we explore[…]
For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital transformation success in legacy media organisations is not due to strategy, as many have similar strategies, but instead in the translation of strategy[…]
Through our habit research, we created the Habit Formation Canvas for News Products to help publishers shape their product strategies. In a recent habit formation workshop with our team, this canvas was used by Aftenposten. The workshop Twipe facilitated was very inspiring and gave us a new framework we can apply to our products. This[…]
As the world returns from holiday and goes back to work, we are also welcoming our Future of News community ‘back to school’. As we all prepare for 2021, and accelerate work on end of year projects, we have gathered 5 articles that will help better inform your news product strategy going forward. #1 De-anonymising readers[…]
Earlier this year we published the results of months of research into the world of habit-formation for news products. Through interviews with leading publishers such as The Telegraph, The New York Times, Schibsted, The Wall Street Journal, and more, as well as our learnings from the latest Digital Growth Summit, we were able to synthesize[…]
Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration walls increase conversion More and more publishers are adopting registration walls to help solve some of the new problems of today, including legal obligations, de-anonymizing[…]