Tag: Reader Engagement
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Industry news
Can videos drive engagement of editions?
23 August 2017
Horse broke its leg, so we had to take it out back and help it “pivot to video”. — Anil Dash (@anildash) July 24, 2017 We have been hearing the “pivot…
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Industry news
How games can increase reader engagement
17 August 2017
Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a…
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Push notifications: the highway to readers' attention
9 August 2017
Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being…
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Industry news
Main trend of DME and Newscamp: Reader focused journalism
10 May 2017
Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on…
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Industry news
The dynamics of subscribing, explained in Media Institute Report
3 May 2017
The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of…
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