Recognising AI, ePaper and Gen Z focused initiatives at the INMA Global Media Awards

Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from AI reporting on regional football driving a 50% renewal rate to dispelling fake news on TikTok to reach Gen Z. Norwegian robots[…]

Why audio articles are great for retention, conversion and attracting young readers

Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that they will focus most of their resources for 2022 around audio. With the podcast market getting overcrowded it has become more difficult for listeners[…]

The Puzzling Case of Puzzles

Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]

Will publishers be able to retain all their new subscribers from the corona crisis?

For many publishers, March broke all previous subscriber records (we saw this on our platform as well). With the increased news consumption due to the covid-19 crisis, readers were turning more and more to trusted news organisations for their information. While Europe is focused now on retaining the new subscribers from this peak, according to[…]

Optimising onboarding for net subscription growth

As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first phase of a subscriber’s journey is critical for their retention, as shown by research from News UK, The Wall Street Journal and more. As an inspiration for optimising your onboarding[…]

5 Case Studies to Inspire Your Retention Strategy

With more and more publishers focusing on reader revenue strategies, acquisition has become a major topic in the industry. However it’s retention that’s the real key to profitability. That’s why it’s surprising to see that 59% of publishers spend less on engagement than they do on acquisition. We’ve gathered five innovative case studies to inspire your[…]

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