Get your reader on your radar

Get your reader on your radar

“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, digital chief at Hearst Newspapers. One of the key challenges this year for news was balancing national news with regional news, pop culture and viral content. As reach is still an important metric for newspapers it is almost impossible to do that without mixing viral[…]

Is your newsroom flying blind?

Is your newsroom flying blind?

“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms,[…]

What we learnt from the Twipe Growth Hackathon

What we learnt from the Twipe Growth Hackathon

It has already been half a year since the last “My Twipe Days”. Time really flies when you’re having fun. The “My Twipe Days” are all about working on projects we usually wouldn’t have time for during our normal days at Twipe. With room for creativity and freedom in the process the second “My Twipe Days” of the year[…]

The Financial Times’ way to engage readers and monetize successfully

The Financial Times’ way to engage readers and monetize successfully

When people think about the Financial Times they think about journalism The Financial Times converts its free readers to paying subscribers through a focus of accurate journalism. Thus, the FT is trying to make their journalism accessible no matter where it appears. This led to a redesign of its website, focusing on its loading speed[…]

Key takeaways from an inspiring tour in Silicon Valley

Key takeaways from an inspiring tour in Silicon Valley

Read this magazine and learn more in depth about the technological trends and about the Valley. I hope these notes can also serve for you as an inspiration! Together with 30 entrepreneurs, key executives and financial experts I participated at the Day After Tomorrow Tour in Silicon Valley from October 17 till October 21st 2016.[…]

Publishers discover Virtual Reality as a journalistic tool

Publishers discover Virtual Reality as a journalistic tool

Numerous publishers and broadcasters are working on virtual reality or augmented reality platforms. While most are still only in an experimental phase and are trying to understand what virtual reality could mean for their business, The New York Times has already put substantial resources on this topic. And with the acquisition of Oculus in 2014,[…]