Developing data capacity and integrating AI: what to focus on in 2018

Developing data capacity and integrating AI: what to focus on in 2018

The annual report from Reuters “Journalism, Media, and Technology Trends and Predictions 2018” is out and it’s full of interesting insights into how digital leaders in the publishing industry are focusing their efforts in 2018. The common theme that emerges is the growing importance of data and AI in the news industry. We also see[…]

Reuters names JAMES a development to watch for 2018

Reuters names JAMES a development to watch for 2018

‘JAMES, your digital butler’, Twipe’s Google-DNI funded project with the Times and The Sunday Times, has been named a development to watch in 2018 by Nic Newman in his recent report “Journalism, Media and Technology Trends and Predictions 2018” for Reuters. Using machine learning and AI, JAMES will gradually get to know the habits, interests,[…]

4 guiding principles for your push notification strategy

4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]

Loyalty, engagement, and AI: Predictions for digital media in 2018

Loyalty, engagement, and AI: Predictions for digital media in 2018

As always, Nieman Lab released a list of predictions for the world of journalism and digital media in 2018. Here are 7 of the top predictions, focusing on loyalty, engagement, and artificial intelligence. Scooped by AI John Keefe makes the strong claim that “in 2018, you will be scooped by a reporter using artificial intelligence”.[…]

Who pays for news and how to convert them

Who pays for news and how to convert them

The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the research project is the discovery of three news subscriber personas, each with their own distinctive mindset towards paying for news and strategy for converting to[…]

Google DNI 4th Round Winners

Google DNI 4th Round Winners

Google DNI has announced the results of its 4th round of innovation funding, and Twipe is proud to be among the winners for our collaborative project with The Times and The Sunday Times on ‘JAMES, your digital butler‘. With over 100 winners, there is a lot of innovation in this group. Here are 8 especially interesting[…]