L’édition du soir – a digital-only story

L’édition du soir – a digital-only story

Almost four years ago, France’s largest newspaper Ouest-France launched the nation’s first digital-only evening edition, l’Édition du Soir. It had the ambitious goal of expanding the outlet’s user base, while bringing innovation into the newsroom. We asked Ouest-France about their journey down the digital-only path. 1.7 million users Success came quickly for the new edition, despite only being[…]

Regional publishers as digital innovators

Regional publishers as digital innovators

Publishers have been fanning out their business with projects outside their traditional area of expertise. Is your organization also thinking outside the box? What field do you think publishers should explore further to reach more users? Here are 3 examples of newspapers going beyond their current business whether through new product offerings, democratic audience involvement[…]

Main trend of DME and Newscamp: Reader focused journalism

Main trend of DME and Newscamp: Reader focused journalism

Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest.  We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]

The dynamics of subscribing, explained in Media Institute Report

The dynamics of subscribing, explained in Media Institute Report

The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of journalism”, the 60-page report investigates the current and future states of paid-for news. Let’s look at some of its key takeaways: 1. Young people are[…]

Amazon – your new(s) subscription service

Amazon – your new(s) subscription service

Amazon announced this week that it has launched its very own self-service subscription marketplace. Named “Subscribe with Amazon“, it makes it possible for digital subscription providers to reach millions of Amazon customers. Businesses will benefit from targeted customer exposure through its discovery features such as search and recommendations. Amazon wants Subscribe with Amazon to be the place[…]

Are publishers disappointed in Facebook’s Instant Articles?

Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]