Who pays for online news? TEST

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

Twipe cements Baltic reach

Twipe cements Baltic reach

Postimees signs contract for Twipe’s WebApp Touch Technology for three more years Postimees has extended their long-standing partnership with Twipe to benefit from Twipe’s WebApp Touch Technology. Since 2014, Postimees has been a happy Twipe customer, utilising a customised template family to fit the look and feel of their newspaper. Largest newspaper in Estonia is[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

Learnings from the EngageReaders Launch Partner Meeting

Learnings from the EngageReaders Launch Partner Meeting

Almost one year ago, EngageReaders officially launched, providing editorial teams with deep and actionable insights every day. Developed from research conducted in partnership with Mediahuis and KU Leuven, EngageReaders was selected as one of the winners of the Google Digital News Initiative. Since then, a group of launch partners have met every six months to[…]

Ad-blocking in 2018: what will change

Ad-blocking in 2018: what will change

  At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the reading experience. This is a first step towards an early-2018 rollout of a new Chrome version, which will most likely include native ad-blocking.[…]

Members only: how news organizations can use membership programs

Members only: how news organizations can use membership programs

The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what this could entail. We’ll look at what’s happening in the world of membership programs, what their benefits are, and what could be coming in[…]