Reinventing Digital Editions

Reinventing Digital Editions

In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent, Ouest-France, The Economist,…) about their experiences with the creation and roll-out of successful digital-only editions, defined as a bundle of finite content, published via digital channels with a certain[…]

Innovative news formats

Innovative news formats

Next week at Newscamp in Augsburg we’ll be releasing our research report “Reinventing Digital Editions” which looks at the rising trend in Europe of newspaper editions that are digital-only. In the spirit of innovative news formats, this week we have three new storytelling formats to serve as inspiration. To receive a copy of the research[…]

Reaching a younger news audience

Reaching a younger news audience

Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24 who paid for online news leap from 4% to 18% in a year. Globally as well, publishers are seeing younger audiences, perhaps due to[…]

Top Uses of Big Data and AI in Media

Top Uses of Big Data and AI in Media

World News Media Network (WNMN) has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. At Twipe, we believe in the importance of data-driven publishing, so it’s a good time to look at some of the most innovative uses of data in media. Robot[…]

EngageReaders wins WNMN’s Big Data & AI in Media Award for Predictive Analytics

EngageReaders wins WNMN’s Big Data & AI in Media Award for Predictive Analytics

EngageReaders, the digital editions analytics tool developed by Twipe, has received the global ‘Excellence in Predictive Analytics Award’ from the World News Media Network (WNMN). BIGGIE Awards WNMN has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. Twipe’s EngageReaders took the first[…]

How your digital edition can help your print edition

How your digital edition can help your print edition

There are many reasons to support your digital edition; it increases the value of your product bundle, increases subscriber retention, and has a huge growth potential. But there is another reason that is sometimes overlooked: your digital edition can help your print edition succeed as well. Editions are at the core of our technology and[…]