Engaging your most loyal readers

Engaging your most loyal readers

For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly unique visitors drive 50% of traffic. These ‘7 percenters’[…]

Online news: reading behaviours and engagement strategies

Online news: reading behaviours and engagement strategies

Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news.  In this example, the highest[…]

6 insights for your subscription strategy

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

Monetisation strategies for local news in the digital age

Monetisation strategies for local news in the digital age

A great report was just released from Reuters,”The Digital Transition of Local News“, which looks at how local and regional newspapers in Europe have adapted to today’s digital environment. A key takeaway is the identification of three monetisation strategies for local news in the digital age. These three strategies are distinct from the ‘resigned strategy’,[…]

Positive industry vibe at INMA, Newscamp, and DME events

Positive industry vibe at INMA, Newscamp, and DME events

This month Twipe was present at WAN-IFRA’s Digital Media Europe, Newsfactory’s Newscamp, and INMA’s Subscription Summit.We sensed a genuinely positive vibe, driven by successful premium content strategies from international publishers like The New York Times, or more regional publishers like Dagens Nyheter in Sweden, Russmedia in Austria and BILD in Germany. We summarised our key[…]

Reinventing Digital Editions

Reinventing Digital Editions

Download Report In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent, Ouest-France, The Economist,…) about their experiences with the creation and roll-out of successful digital-only editions, defined as a bundle of finite content, published via digital channels with[…]