EngageReaders – Launch Partner Program

EngageReaders aims to increase reader engagement by providing daily insights to the newsroom based on measured reader behavior. Daily insights are presented to the newsroom in mobile dashboards, live updates and daily summaries. Be the first publisher to co-define and test this new editorial analytics toolbox with us.

Apply now for the EngageReaders Launch Partner Program.


EngageReaders Launch Partner Program Overview

EngageReaders will be developed on a Open Architecture that can be easily plugged in a variety of publishing platforms. We are now opening up a Launch Partner Program for publishers.

What is expected from a Launch Partner?

  • Co-define product requirements
  • Integrate first version in one installation in 2016
  • Test results during 6 months in 2017

Exclusive benefits for Launch Partners

  • Speed up digital transformation of your newsroom
  • Get a discount on first year of usage after test
  • Learn together with other Launch Partners

EngageReaders Background

In 2015 we’ve done a very extensive academic research project with Mediahuis and the University of Leuven (KU Leuven) in order to build up a much deeper understanding of the engagement of readers with digital publications. The project has received funding from the Flemish government.
engage-readersWe are now in the process of turning the insights & prototypes, from the research project, into a new product line, called EngageReaders Insights. The objective is to provide editorial teams with deep and actionable insights on a daily basis about the past publication. We also want to give them concrete tips to improve their publications, and provide collaborative tools to reach engagement targets.


We have received great support from the Google Digital News Initiative (DNI) to productive the already developed prototypes and enable the roll-out at Mediahuis. Mediahuis publishes 5 newspapers with a total daily circulation of 800.000 in print.

Further reading