Newspaper and Magazine Publishing in the US goes mobile

All US Publishers format their content for mobile devices in 2012

A survey by Alliance for  Audited Media of 210  companies in North  America found that, for  the first time this year, all  publishing companies  will format their content  for mobile proving that  publishers are preparing  while their readership  embraces mobile media.

Higher priced content on iPad

Circulation profits have  yet to benefit from the  shift, but with higher  priced subscriptions  for digital and mobile  access, it is expected  that publishers will see  a 10 percent increase in  circulation revenues from  mobile content by 2014.  Publishers are charging  for content on the iPad  more than any other  device.

Most publishers charge for their content on iPad and iPhone devices

Publishing apps on all mobile and tablet devices

Tablets in general  offer the most interactive  opportunities for media  consumption. Apple  products are also the  devices for which the most  apps are being developed.  However, the majority of  companies reported that  they have apps for all  mobile smart devices.

US Newspaper publishers publish on iPad, Kindle, iPhone and Android devices. Also Blackberry and Nook are target devices for mobile and tablet publishing in the US market.

More paywalls and metered models

In order to stanch print  losses, many media  companies are choosing  a paywall while even  more are using metered  options to ensure revenue  from mobile and desktop  access. The shift to  mobile media is inevitable.  Publishers are reporting  that nearly one-quarter  of their readership is  exclusively digital. As  media consumption  changes, newspapers and  magazines are trying to  stay ahead of the game  with a variety of mobile-first  and mobile-only content.

Mobile revenues are expected to be a significant part of circulation revenues for US newspaper publishers

Source: Newspaper & Technology Spring Edition, Alliance for Audited Media  (AAM) 2012 Digital Publishing Survey  conducted by Roslow Research,  December 2012.