A survey by Alliance for Â Audited Media of 210 Â companies in North Â America found that, for Â the ï¬rst time this year, all Â publishing companies Â will format their content Â for mobile proving that Â publishers are preparing Â while their readership Â embraces mobile media.
Higher priced content on iPad
Circulation proï¬ts have Â yet to beneï¬t from the Â shift, but with higher Â priced subscriptions Â for digital and mobile Â access, it is expected Â that publishers will see Â a 10 percent increase in Â circulation revenues from Â mobile content by 2014. Â Publishers are charging Â for content on the iPad Â more than any other Â device.
Publishing apps on all mobile and tablet devices
Tablets in general Â offer the most interactive Â opportunities for media Â consumption. Apple Â products are also the Â devices for which the most Â apps are being developed. Â However, the majority of Â companies reported that Â they have apps for all Â mobile smart devices.
More paywalls and metered models
In order to stanch print Â losses, many media Â companies are choosing Â a paywall while even Â more are using metered Â options to ensure revenue Â from mobile and desktop Â access. The shift to Â mobile media is inevitable. Â Publishers are reporting Â that nearly one-quarter Â of their readership is Â exclusively digital. As Â media consumption Â changes, newspapers and Â magazines are trying to Â stay ahead of the game Â with a variety of mobile-ï¬rst Â and mobile-only content.
Source: Newspaper & Technology Spring Edition, Alliance for Audited Media Â (AAM) 2012 Digital Publishing Survey Â conducted by Roslow Research, Â December 2012.