Americans are rapidly embracing mobile technologies such as smartphones and tablets, a shift that has major implications for how news will be consumed and paid for.
Half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, significantly more than a year ago, and this has major implications for how news will be consumed and paid for, according to a detailed new survey of news use on mobile devices by the Pew Research Center’s Project for Excellence in Journalism (PEJ) in collaboration with The Economist Group.
The key findings of this research are nicely synthesized in the below infographic and can be summarized as follows:
- smartphones and tablets are massively used for accessing news
- smartphones are more used for quickly glancing at headlines, tablets slightly more for in-depth reading
- there seem to be 2 audiences: new digital-only subscribers and loyal print-subscribers accessing their preferred newspaper title through new digital devices