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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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News
The latest updates from Twipe
Members only: how news organizations can use membership programs
29 August 2017
The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what…
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Industry news
Can videos drive engagement of editions?
23 August 2017
Horse broke its leg, so we had to take it out back and help it “pivot to video”. — Anil Dash (@anildash) July 24, 2017 We have been hearing the “pivot…
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Industry news
How games can increase reader engagement
17 August 2017
Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a…
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Push notifications: the highway to readers' attention
9 August 2017
Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being…
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Trends in Digital Publishing
Trends in Digital Publishing: Summer 2017
3 August 2017
Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, digital publishing trends 2017,…
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