Insights
Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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News
The latest updates from Twipe
How digital innovation has paid off for top European media companies
27 September 2017
Two important reports were released recently: Hackers.Media’s list of the biggest media companies in Europe, and Reuters’s report on developing digital news projects. There’s some significant overlap between the two lists,…
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Twipe news
Twipe cements Baltic reach
20 September 2017
Postimees signs contract for Twipe’s WebApp Touch Technology for three more years Postimees has extended their long-standing partnership with Twipe to benefit from Twipe’s WebApp Touch Technology. Since 2014, Postimees has…
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Who pays for online news?
20 September 2017
This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar…
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Learnings from the EngageReaders Launch Partner Meeting
13 September 2017
Almost one year ago, EngageReaders officially launched, providing editorial teams with deep and actionable insights every day. Developed from research conducted in partnership with Mediahuis and KU Leuven, EngageReaders was selected…
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Industry news
Ad-blocking in 2018: what will change
7 September 2017
At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the…
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