Category: Industry news
The latest updates from Twipe
5 approaches publishers use to kick off product innovation
3 June 2021
Earlier this year, we wrote about the increased awareness around product thinking in newsrooms. Many publishers struggle with identifying how to position their “product” and how to develop new ones through…
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Editions: The journalism product that has been driving habits for over 400 years
27 May 2021
At Twipe, we often talk about the importance of habit formation in growing subscribers and retention. Habit formation is fundamental in building recurring behaviour and traits that lead to actions being…
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Industry news
3 ways in which AI can provide value to any publisher
19 May 2021
In Reuters predictions published this January, 69% of media leaders and publishers bet on AI as the most important enabling technology for the future of journalism. Publishers see AI as a…
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ePaper subscriptions in Germany grow by 24%
19 May 2021
**This article was originally published in German by die-zietung.de on 28th April** Digital newspapers continue to grow in popularity. Not only is the circulation growing, but e-paper subscriptions are also growing at…
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Key Takeaways from the Mather Economics Symposium 2021
12 May 2021
In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some…
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