Category: Industry news
The latest updates from Twipe
Updates on the publisher relationship with Facebook, Apple, and Google
1 July 2020
The relationship between publisher and platform, no matter the platform, is one fraught with often competing needs. Over the years, we have seen more and more publishers prioritise owning the relationship…
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How puzzles play an essential role in reader engagement
24 June 2020
Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its…
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5 graphs that will impact your digital strategy - Reuters Digital News Report 2020
16 June 2020
Hot off the presses this week is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital news consumers…
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How publishers are playing with time in their paywall strategies
10 June 2020
Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most…
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3 lessons from the latest news media innovation winners
3 June 2020
While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for…
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