Category: Industry news
The latest updates from Twipe
How legacy news organisations can innovate through partnerships
27 May 2020
While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations…
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How to build habit-forming news products
19 May 2020
Earlier this year we published the results of months of research into the world of habit-formation for news products. Through interviews with leading publishers such as The Telegraph, The New York…
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How L'Edition du Soir became the most read digital-only edition in Europe
13 May 2020
Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only…
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How news publishers view personalisation in the age of reader disloyalty
6 May 2020
As we are investing more and more into news personalisation technology at Twipe, this week we welcomed publishers from 22 countries to a webinar on personalisation and JAMES, Your Digital Butler.…
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Why digital editions are growing even in today's world of breaking news
29 April 2020
Just this week, European media organisations reported some very impressive figures on their ePaper products. In France, while there has been a 3.6% decline in print circulation last year, there has…
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