Category: Industry news
The latest updates from Twipe
What we can learn from GEN Summit 2018
1 June 2018
If you weren’t able to spend three days in sunny Lisbon for discussions on media innovation for the Global Editors Network’s GEN Summit, here are the five key insights that you…
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Insights from Day 1 of #GENSummit
31 May 2018
This week we’re in sunny Lisbon for three days of media innovation, learning about best practices for artificial intelligence integration in newsrooms, and discussing the future of news at the Global…
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Do you know your 7 percenters? Find your super users to grow your subscriptions business
17 May 2018
For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the…
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Online news: reading behaviours and engagement strategies
15 May 2018
Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news…
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6 insights for your subscription strategy
8 May 2018
If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions…
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