Category: Industry news
The latest updates from Twipe
3 outside the box ways newspapers are diversifying revenues
12 September 2018
Building an escape room, launching a DPO for direct reader investment, and renting a room on Airbnb: all ways newspapers are thinking outside the box to diversify their revenue stream. These…
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Why half of your new subscribers will churn in the first 3 months
29 August 2018
While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were…
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Five stories for newspapers innovating for the future
22 August 2018
#1. Three lessons from The New York Times’ subscription machine “It’s good to have engaged readers, but converting them into subscribers is the important next step. This is something The New York…
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How adblockers can help grow your subscriptions
10 August 2018
We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27% of all readers use adblockers,…
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3 insights for generating reader revenue
7 August 2018
Newspapers are starting to realise it is engagement, not reach, that will help them survive in the digital age. To succeed, newspapers must monetise the engagement of their most loyal readers, whether…
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