Category: Industry news
The latest updates from Twipe
Insights on reader willingness to pay for online news
9 January 2019
The funding crisis in journalism has dominated the industry conversations in recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. With this in mind, we…
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6 Lessons for Publishers in the New Year
2 January 2019
As we begin the new year, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot to reader revenue With reader revenue what…
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Digital strategy for 2019: case studies from 5 leading newspapers
19 December 2018
As you finalise your 2019 strategy, we have best practices from leading publishers from Europe, the US, and Africa summarised in five case studies. See how The New York Times, De…
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What can we learn from surveying 4,000 news readers?
12 December 2018
Last year at Twipe we launched the research series ‘Reinventing Digital Editions’ as part of our research on successful digital publishing strategies. In the first chapter, we examined the rising trend…
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How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”
6 December 2018
Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced…
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