Category: Twipe Insights
The latest updates from Twipe
Industry news
How Frankfurter Allgemeine Zeitung increased brand awareness among Millennials by 75%
25 July 2024
Learn the strategies behind their successful campaign, from engaging content to targeted discounts. Find out how to apply these lessons to attract younger audiences to your publication.
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Newsletter
The Athletic’s secret to a 25% visitor-to-subscriber conversion ratio
18 July 2024
Hello & welcome! This week, we’re introducing a new format. Twipe has rebranded, and we’ve revamped this newsletter to give you more insights into what’s happening in the news industry.What can you…
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Industry news
The Audience’s Perspective on AI in Journalism
1 July 2024
Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms. We’ve certainly discussed this perspective, whether it be on how publishers can use AI…
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3 Success Stories in Revenue Model Strategies
25 June 2024
There’s good and bad news (according to the 2024 Digital News Report). The good news: “A sizeable minority has been convinced to pay significant sums for current online news offers”. The…
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Industry news
4 Must-See Charts from the 2024 Digital News Report
19 June 2024
The Digital News Report (DNR) is a flagship study on the state of the digital publishing industry across the globe. In its 13th edition, this year’s DNR collected survey responses from…
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