Category: Twipe Insights
The latest updates from Twipe
Twipe Insights
Why are so many journalists leaving newsrooms to go independent?
28 August 2024
Why are so many journalists leaving newsrooms to go independent? The long and short of it: Traditional media’s job market instability and journalists’ desire for more autonomy on the content they…
Read more
Twipe Insights
How Taylor Swift's concert cancellation drove record subscriptions for Kurier
21 August 2024
We recently spoke with Nick Tjaardstra, Head of Kurier’s Digital Sales, about how covering Taylor Swift’s Vienna concerts massively boosted subscriptions for the newspaper and how they’re attempting to retain these…
Read more
Twipe Insights
Denník N's data-driven subscription strategy
14 August 2024
Denník N’s data-driven subscription strategy The problem: 91% of the 76 publisher professionals interviewed said “silos were moderate to very significant issues in their total revenue optimization efforts”, according to Piano and Digiday’s State…
Read more
Twipe Insights
Why third-party cookies should (still) be dead to publishers.
8 August 2024
Google is no longer phasing out third-party cookies. However… Google had initially announced plans to phase out cookies in 2020 and even began testing this phaseout in January 2024 by disabling…
Read more
Twipe Insights
Peeking inside OpenAI's SearchGPT
1 August 2024
OpenAI launches SearchGPT, an AI-driven search engine offering real-time information. It features AI-generated texts with source references. While some publishers see potential, others worry about content use and impact on traffic.
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields