Category: Twipe Insights
The latest updates from Twipe
Twipe Insights
User-centered strategies & innovative approaches to combat news avoidance
2 October 2024
News and information in general are more accessible than ever. Despite this, many people choose to tune out. With nearly four in ten individuals avoiding the news and a 10% increase…
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Twipe Insights
The Washington Post experiments with flexible subscription options
19 September 2024
The Washington Post experiments with flexible subscription options The experiment: The Washington Post is trialing flexible subscription options—$4, $7, or even 10$ for a week’s access, depending on user characteristics such as…
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Flash news
The Telegraph wins the App of the Year award!
13 September 2024
We’re proud to extend our congratulations to The Telegraph‘s product team and newsroom, who have been recognized with the App of the Year award at yesterday’s Future of Media Technology Conference…
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Twipe Insights
How The Economist uses the Espresso app to appeal to a younger audience
12 September 2024
How The Economist is capturing the attention of students with Espresso The short version: The Economist is offering its Espresso daily news app free for students aged 16 and older. This…
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Twipe Insights
Benefits and challenges of AI chatbots for news publishers
3 September 2024
AI has influenced the news industry in two main ways. On one hand, it gives readers more dynamic, personalized experiences. On the other hand, AI-driven tools streamline journalists’ workflows, automating routine…
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