Category: Twipe Insights
The latest updates from Twipe
Twipe Insights
7 Insights from the INMA Subscriptions Summit
20 March 2025
The INMA Media Subscriptions Summit gathered 300+ product, digital, and subscription professionals from the news media world in Amsterdam. From the rich three-day program, tons of notes, and takeaways, we distilled…
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Twipe Insights
The Power of Simplicity and Personalization in Subscription Growth: Aftenposten Case Study
20 March 2025
A recurring theme that stood out at this year’s INMA Media Subscriptions Summit was simple UX and effective personalization can drive subscription growth. Even in markets where audience sizes may be…
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Twipe Insights
Zetland's Audio Strategy, AI at the BBC, and Le Monde's Subscription Page Redesign
12 March 2025
1 Audio Ignites Subscriptions: Zetland’s Winning Play Media Voices, Why human-first audio is pivotal to Zetland’s subscription success Zetland CEO Tav Klitgaard credits the publisher’s audio focus for driving subscriptions. Over…
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Twipe Insights
Particle: Building a user-focused AI news experience
6 March 2025
Hi Sara, let’s start at the beginning: Why did you start Particle? My Co-Founder, Marcel Molina, and I worked together at Twitter for many years, so we’ve always been at the…
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Twipe Insights
User needs' real impact, the Make it Fair campaign, and Reach plc reaches 100 M on social | Adrian, your AI curator
27 February 2025
1 User need articles boost engagement Smartocto, Do user needs-focused articles perform better? A data analysis of Ringier Media International articles revealed that articles with a clear user needs focus (over…
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