Category: Twipe Insights
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Twipe Insights
Paywalls, NYT bundles, and the top 100 digital publishers | Adrian, your media AI-curator
13 February 2025
1 Less is More: The Fine Art of Paywall Strategy Nieman Lab, Less is more, and discounts work: A new study looks at the minutiae of paywall strategy Showing less content…
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Twipe Insights
The AI Boom and the Future of News: Lessons from Silicon Valley
6 February 2025
In the early 2000s, I closely witnessed the dot-com bubble burst. After spending a week in San Francisco and Silicon Valley visiting AI companies alongside a group of news industry leaders,…
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Twipe Insights
AI's Impact on the News Industry: An Interview with Anabelle Nicoud
23 January 2025
In just three days, the WAN-IFRA AI Study Tour will take a select group of news media leaders around San Francisco and Silicon Valley. Curated by Anabelle Nicoud, this tour promises…
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Twipe Insights
What your paywall strategy is missing
16 January 2025
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer…
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Twipe Insights
7 must-see graphs from Reuters’ Trends and Predictions 2025
9 January 2025
What do 326 media experts from 51 countries and territories think about the news industry in 2025? Every year, the Reuters Institute for the Study of Journalism releases its Trends and…
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