Category: Twipe Insights
The latest updates from Twipe
Twipe Insights
What will the news media industry look like in 2025?
2 January 2025
Until we manage to get a hold of a crystal ball to glimpse what 2025 holds for the news industry, Nieman Lab’s annual predictions offer the next best thing. For…
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Twipe Insights
Strategies news publishers use on WhatsApp Channels for audience engagement
12 December 2024
Meta recently launched WhatsApp Channels as a way for publishers to broadcast their content to an audience of subscribers. In the month since its launch, several publishers, such as The Daily…
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Industry news
Organic Search Traffic Decline: Strategies for News Publishers
12 December 2024
Introduction While social media referral traffic has already been declining for years, search engines have always been a healthy traffic source for news publishers. However, this is set to change with…
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Twipe Insights
Twipe Insights: Best of 2024
12 December 2024
The media landscape in 2024 has been marked by rapid transformation driven by technological innovation, evolving audience behaviors, and the persistent challenge of financial sustainability. This article highlights the most impactful…
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Industry news
What is the Fediverse? A guide for publishers and the uninitiated.
6 December 2024
Traditional social media, as most people know it, is extremely popular. It provides a convenient way for individuals to keep up with news, interact with others, and for publishers to share…
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