Category: Twipe Insights
The latest updates from Twipe
Twipe Insights
The Power of Simplicity and Personalization in Subscription Growth: Aftenposten Case Study
20 March 2025
A recurring theme that stood out at this year’s INMA Media Subscriptions Summit was simple UX and effective personalization can drive subscription growth. Even in markets where audience sizes may be…
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Twipe Insights
Zetland's Audio Strategy, AI at the BBC, and Le Monde's Subscription Page Redesign
12 March 2025
1 Audio Ignites Subscriptions: Zetland’s Winning Play Media Voices, Why human-first audio is pivotal to Zetland’s subscription success Zetland CEO Tav Klitgaard credits the publisher’s audio focus for driving subscriptions. Over…
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Twipe Insights
Particle: Building a user-focused AI news experience
6 March 2025
Hi Sara, let’s start at the beginning: Why did you start Particle? My Co-Founder, Marcel Molina, and I worked together at Twitter for many years, so we’ve always been at the…
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Twipe Insights
User needs' real impact, the Make it Fair campaign, and Reach plc reaches 100 M on social | Adrian, your AI curator
27 February 2025
1 User need articles boost engagement Smartocto, Do user needs-focused articles perform better? A data analysis of Ringier Media International articles revealed that articles with a clear user needs focus (over…
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Twipe Insights
Sign or Sue? Tollbit’s Third Option for Content Monization
19 February 2025
Hi Toshit, thank you for joining us. To kick things off, tell us about the origins of Tollbit. What drove you to start the company, and what mission were you aiming…
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