Category: Twipe Insights
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News from Cupertino: What News Professionals Need to Know About The Latest Apple Event
13 September 2023
In their latest event, Apple revealed its new set of devices and a series of exciting improvements relevant to the news industry. From the latest iPhone 15 to the Apple Watch…
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Le Monde: Audience Engagement and Social Media Content
13 September 2023
Le Monde has been a partner of Twipe since 2017 and they have relied on our technology for the daily distribution of their ePaper to readers in France. We interviewed Assistant Audience…
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Case Study: Introducing Personalised Newsletters at the Atlanta Journal-Constitution
5 September 2023
The Atlanta Journal-Constitution (AJC) is a major daily newspaper published in Atlanta, Georgia, and is a merger of the Atlanta Constitution and Atlanta Journal. The newspaper covers local, national, and international…
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Industry news
A look at audiences and beyond at Mather, a strategic tool for newsroom managers, and insights from engagement editors: Twipe’s Weekly News Digest
4 September 2023
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including a new platform for hyperlocal news writers, statistics on regional news…
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Mather: Understanding Audiences, Technology, Adaptive Pricing, and Data.
31 August 2023
For this week’s blog, we spoke with Liesbeth Nizet, Managing Director Europe for Mather Economics, who revealed insights into technology, adaptive pricing, and data, all of which shape how media organisations…
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