News Podcasts and the Opportunities for Publishers

News Podcasts and the Opportunities for Publishers

There’s no better way to wrap up our “Business of Audio” series for 2019 than digging into the latest report from Retuers on news podcasts and the opportunities for publishers. This report looks at the 15 year old phenomenon that is suddenly a ‘hot topic’ in the publishing industry, addressing two areas that we think[…]

Luxemburger Wort joins the Twipe platform with new Digital Paper

Luxemburger Wort joins the Twipe platform with new Digital Paper

We are proud to announce today that Luxembuger Wort has partnered with Twipe to distribute and monetise the digital version of the newspaper. This week, they officially launched new Replica + NextGen apps on iOS, Android and Web. The Replica ePaper The Replica edition is a 1:1 digital version of the print edition of the[…]

ePapers continue to rise in popularity

ePapers continue to rise in popularity

Based on a recent report from www.die-zeitungen.de, ePaper editions continue to see rising volumes. For our German readers, you can find the full report here. Here are our top 5 take aways from the German report: In Q3 2019, German ePaper circulation has increased by 17.42% compared with Q3 2018. Digital editions now make up[…]

Learnings from 2019’s best news industry conferences

Learnings from 2019’s best news industry conferences

As you work on your plans for 2020, we have gathered our top learnings from this year’s industry events (and key working areas for us at Twipe) to help inform your strategy.  #1. Growing subscriptions at #DigtalSubsParis (March, Paris) Matthew Skibinski, consultant from the Lenfest Institute for Journalism, confirmed the importance of emails and registered users for likelihood to subscribe, and he[…]

Defining news habits in the digital age

Defining news habits in the digital age

At the “Digital Growth Summit” we learned that succeeding with habit formation requires organisational change, a deeper understanding of readers, and continuous experimentation. To elaborate on these learnings we have spent the past few months interviewing leaders of newspapers with strong habit formation strategies which we will share in an upcoming research report. Subscribe now[…]

How local news organisations can fight for their slice of the subscription pie

How local news organisations can fight for their slice of the subscription pie

The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news media subscriptions, national titles have dominated: The New York Times and The Washington Post account for more than half of all US[…]

Why publishers are creating vertical subscription products

Why publishers are creating vertical subscription products

This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert and retain subscribers for their main news product or add additional revenue streams. Recently we are seeing more and more news organisations experiment with[…]

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