#DGSHabits – what we learned about habit-forming news products

#DGSHabits – what we learned about habit-forming news products

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]

What publishers can learn from adblockers

What publishers can learn from adblockers

Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35 billion by 2020. What can publishers learn from this large population of readers that block ads? Need for quality product experiences Most[…]

Team Learning at Twipe – 2019

Team Learning at Twipe – 2019

At Twipe we recognise the importance of stepping out of the everyday routine to align on our future priorities . That is why we recently spent three days at Le Moulin de Denée to strengthen the team’s bonds, to align with the company’s vision and to share exciting ideas. We started on Wednesday with a[…]

Who will join Apple News+ in Europe?

Who will join Apple News+ in Europe?

When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the UK any day now, we are as curious as everyone else to see who will join. To understand why UK publishers will or will not join Apple[…]

What exactly is a newspaper edition in today’s digital age?

What exactly is a newspaper edition in today’s digital age?

In our conversations at Twipe, many people ask us what actually are editions? So with this article, we want to answer this. Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning. However, defining what an edition is in today’s digital[…]

Key points for publishers from the September Apple Keynote

Key points for publishers from the September Apple Keynote

Last night on September 10th, guests gathered in the Steve Jobs Theatre at Apple Park to unveil the latest releases from the tech giant. We take a look at some of the key points that publishers should know about. Budget iPad gets a bigger screen As well as the new iPadOS, unveiled at Apple’s last[…]

My Internship with the Twipe Artificial Intelligence Team

My Internship with the Twipe Artificial Intelligence Team

My name is Gilles Gruwez and I am a Mathematical Engineering student at the Catholic University of Leuven. This summer, I’ve had the opportunity to do an internship for two months in the AI team at Twipe where I focused on EngageReaders. EngageReaders is a product that collects and analyzes data of newspaper readers to[…]

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