Edition-based publishing: How to bring a successful model into the digital age

Edition-based publishing: How to bring a successful model into the digital age

In the past few years we have witnessed a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (like The Times and The Sunday Times), or through creating new digital-only editions. The power of an edition has endured at[…]

2020 – The Year of the Edition

2020 – The Year of the Edition

Last week, the Reuters Institute called for the “revival of editions” in 2020. In our recent conversations with publishers, we have also started to see signs of a shift towards reinvesting in edition products. That’s why we believe 2020 will be the year of the edition. Understanding what exactly an edition is in the digital[…]

Learnings from this year's Reuters predictions

Learnings from this year's Reuters predictions

Every year the Reuters Institute surveys news media leaders on what they will be focusing on for the next year. This year’s report is full of valuable insights and is definitely well worth a read. We have identified the top trends publishers will need to account for in their 2020 strategies. Reader revenues reign supreme More and[…]

Optimising onboarding for net subscription growth

Optimising onboarding for net subscription growth

As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first phase of a subscriber’s journey is critical for their retention, as shown by research from News UK, The Wall Street Journal and more. As an inspiration for optimising your onboarding[…]

Nieman Lab's predictions for 2020: our top picks

Nieman Lab's predictions for 2020: our top picks

Every year Nieman Lab asks leading media innovators what they think is coming in the new year. We’ve read through all these predictions and highlighted a few key predictions that publishers will need to keep in mind in 2020. Find the full list of predictions here. Reader UX standards set by tech giants This should[…]

The biggest mistakes to avoid with your ePaper

The biggest mistakes to avoid with your ePaper

In our discussions with publishers, we often notice higher standards applied to websites than ePapers. This is intriguing, knowing the level of reader engagement of the latter, and seeing steady yearly growth of ePapers in the past eight years. Publishers often tell us their ePaper readers are their most engaged and loyal readers, and on[…]

6 trends from this year to keep in mind for your 2020 strategy

6 trends from this year to keep in mind for your 2020 strategy

2020 will be here in just a few weeks, so we’re taking a minute to look back at how the news media industry has changed in 2019 and what this means for your future strategy. 1. Editions make a comeback At Twipe, we have long been believers of the importance of editions in a publisher’s[…]

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