Life at Twipe in 2018

Life at Twipe in 2018

This week we held our annual New Years dinner at Twipe, where we have the chance to gather all together and celebrate what we achieved in the previous year. We started with a look at our all-company ski trip to Austria, which was the first time many of us had ever skied. So it is[…]

Insights on reader willingness to pay for online news

Insights on reader willingness to pay for online news

The funding crisis in journalism has dominated the industry conversations in recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. With this in mind, we started our latest research in the “Reinventing Digital Editions” series, in which we surveyed 4,000 news consumers across Europe and the United States. Our[…]

6 Lessons for Publishers in the New Year

6 Lessons for Publishers in the New Year

As we begin the new year, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot to reader revenue “With reader revenue what matters is not the volume of clicks but the number of readers who find great value in a publication’s content. This requires publishers to[…]

Digital strategy for 2019: case studies from 5 leading newspapers

Digital strategy for 2019: case studies from 5 leading newspapers

As you finalise your 2019 strategy, we have best practices from leading publishers from Europe, the US, and Africa summarised in five case studies. See how The New York Times, De Telegraaf, Ouest-France, The Guardian, and Tiso Blackstar Group are planning for 2019. #1. Focus on engagement, not just conversion (The New York Times) “To[…]

What can we learn from surveying 4,000 news readers?

What can we learn from surveying 4,000 news readers?

Last year at Twipe we launched the research series ‘Reinventing Digital Editions’ as part of our research on successful digital publishing strategies. In the first chapter, we examined the rising trend of digital-only editions —  newspapers that are digital-only but still in the edition format. After publishing our findings, we heard questions about the readers[…]

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced as a recipient of Google DNI funding, we’ve heard a lot of interest in the industry about our collaborative project with The Times &[…]

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