Pivot to paid: podcasts following subscription strategy

Pivot to paid: podcasts following subscription strategy

In the second article for our “Business of Audio” series, we are taking a look at the changing business model for podcasts. Following in the footsteps of many publishers who are focusing on a “pivot to paid” this year, some podcasts are also offering subscriber-only, or early access, to podcasts. We examine this shift, the[…]

Building a long-term relationship with your readers

Building a long-term relationship with your readers

A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So how do you build a long-term relationship with your readers? Today as a Valentine’s Day’s special, we take a look at what has worked[…]

Frequency is the highest predictor for retention

Frequency is the highest predictor for retention

The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of subscriber data from the Chicago Tribune, Indianapolis Star, and San Francisco Chronicle, they found that regular reading habits were the most strongly correlated with subscriber[…]

Why leading publishers invest more in engagement than acquisition

Why leading publishers invest more in engagement than acquisition

A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful publishers are the ones investing more in their engagement strategies—for example Financial Times now spends 3x more on engagement than acquisition. This week we’re[…]

Life at Twipe in 2018

Life at Twipe in 2018

This week we held our annual New Years dinner at Twipe, where we have the chance to gather all together and celebrate what we achieved in the previous year. We started with a look at our all-company ski trip to Austria, which was the first time many of us had ever skied. So it is[…]

Insights on reader willingness to pay for online news

Insights on reader willingness to pay for online news

The funding crisis in journalism has dominated the industry conversations in recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. With this in mind, we started our latest research in the “Reinventing Digital Editions” series, in which we surveyed 4,000 news consumers across Europe and the United States. Our[…]

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