How to engage the under-35s

How to engage the under-35s

Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]

Subscription Pricing: Learnings from publishers who dared to experiment

Subscription Pricing: Learnings from publishers who dared to experiment

Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented, but this recent piece in The Atlantic from Josh Marshall serves as a timely reminder. Subscription pricing however is an issue where the industry[…]

Why Advance Local invests in eEditions for growing digital readers

Why Advance Local invests in eEditions for growing digital readers

This week we announced our first partnership in the US with publishing group Advance Local. For readers of their 24 newspaper titles, Advance Local will provide a new premium edition experience to drive digital subscriber growth. With this occasion we want to dive into specific differences between US and European Publishers. In doing this, we[…]

NRC and Daily Mail share results from personalising emails with JAMES

NRC and Daily Mail share results from personalising emails with JAMES

By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary last week. Newspapers across the world are running multiple email newsletters daily, with 60% of publishers running more than 10 daily newsletters. This is[…]

Why newsletters are key for habit formation

Why newsletters are key for habit formation

As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the industry has been seismic. Earlier this week in a Clubhouse talk about newsletter personalisation, we heard that Belgian publisher Mediafin now sends 1 million[…]

“Today in history”: how AI helps to monetize evergreen archive content at Ouest France

“Today in history”: how AI helps to monetize evergreen archive content at Ouest France

“Today in history” has been the inspiration for a 2 year collaborative research project between Ouest-France and Twipe. The project aimed to explore the potential of a format like “This day in history” at scale. Today we share a summary of this unique and proprietary research and dive into key achievements and top 5 learnings.[…]

Key Takeaways from the INMA Subscriptions Summit

Key Takeaways from the INMA Subscriptions Summit

One week ago INMA concluded this year’s Subscriptions Summit. There is a nostalgia to this event as last year’s edition in New York was arguably the last time we all gathered face-to-face for a week of workshops and talks.  This year, the team at INMA assembled a great virtual line-up of media innovation cases from all around the globe. From the 13+ hours of zoom sessions, we selected[…]

French newspaper 20 Minutes chooses the Twipe digital edition distribution platform

French newspaper 20 Minutes chooses the Twipe digital edition distribution platform

20 Minutes, the number 1 French news brand with 4,4 million daily readers, launches its digital editions on the Twipe Cloud Editions Platform. This will give the 20 Minutes readers immediate access to the digital editions on smartphones, tablets and desktop computers. The launch broadens the distribution of 20 Minutes and will allow to connect directly with its readership. We are excited by the quality and[…]

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