Tag: audio
The latest updates from Twipe
Newsroom driven innovation: Insights from WAN-IFRA's Newsroom Summit
27 April 2022
Newsrooms are quickly becoming the drivers of change and innovation for publishers. Recognising the potential behind technology has given newsrooms the chance to automate and innovate. They can now give greater…
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Why audio articles are great for retention, conversion and attracting young readers
17 March 2022
Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that…
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The Augmentation of Audio
13 October 2021
Audio for publishers has taken off over the last decade. Whilst radio journalism has always been a standalone product, the boundaries between all media types have been eradicated in the world…
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Audio articles: the next frontier in edition strategies
10 February 2021
For close to a decade at Twipe we have been advocates for edition-based publishing strategies. We have defined what an edition is in today’s world, explored how digital editions help create…
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Three trends in news audio to prepare for in 2021
18 January 2021
Almost a year ago, when Coronavirus was just starting to rear its ugly head in Europe and North America, there were fears that widespread work from home, and the loss of…
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