Newsroom driven innovation: Insights from WAN-IFRA’s Newsroom Summit

Newsrooms are quickly becoming the drivers of change and innovation for publishers. Recognising the potential behind technology has given newsrooms the chance to automate and innovate. They can now give greater attention to their content. As we heard from Tommi Heikkonen of Fiare at the WAN-IFRA Newsroom Summit, it is a positive publishing shift that[…]

Why audio articles are great for retention, conversion and attracting young readers

Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that they will focus most of their resources for 2022 around audio. With the podcast market getting overcrowded it has become more difficult for listeners[…]

The Augmentation of Audio

Audio for publishers has taken off over the last decade. Whilst radio journalism has always been a standalone product, the boundaries between all media types have been eradicated in the world of audio. This has not only been caused by an increase in consumption of audio products within journalism, but with the rise of new[…]

Audio articles: the next frontier in edition strategies

For close to a decade at Twipe we have been advocates for edition-based publishing strategies. We have defined what an edition is in today’s world, explored how digital editions help create new reader habits, and learned from successful launches of new edition products. Recently we have also started to explore the role audio plays in[…]

Surprising opportunities for news audio despite the pandemic

Coronavirus has impacted news media across the spectrum, from declining advertising revenue to changing news audience habits. In the early days of the crisis, there was an immediate fear that news audio listening would plummet as globally people suddenly stopped commuting. However we have seen some good news for audio, including research from GlobalWebIndex that[…]

News Podcasts and the Opportunities for Publishers

There’s no better way to wrap up our “Business of Audio” series for 2019 than digging into the latest report from Retuers on news podcasts and the opportunities for publishers. This report looks at the 15 year old phenomenon that is suddenly a ‘hot topic’ in the publishing industry, addressing two areas that we think[…]

Unexpected ways publishers engage readers

When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]

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