Tag: Digital Strategy
The latest updates from Twipe
How Sunday editions help increase digital engagement
9 November 2022
Sunday editions get special attention from many publishers. They offer in-depth analysis, enriched offerings, more light-hearted stories and opinion of the week’s news events. Journalists can also dive deeper into issues…
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Automation, print to digital strategies and news app rankings: 5 must read news stories
7 November 2022
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like article automation, print to digital strategies,…
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Industry news
Successful tactics for turning print readers into digital readers
3 November 2022
Rising paper and print prices are accelerating publishers’ need for digital transformation. In this context, bridging print subscribers to new digital habits is more important than ever. We have taken a…
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Engaging news outsiders: A case study from Schibsted’s IN/LAB
27 October 2022
According to Reuters’ 2022 Digital News Report 38% of people actively avoid the news. What opportunities do new technologies offer to address news avoiders, and how are publishers looking at reaching…
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6 media trends, sustainability and “more honest” articles: 5 big publishing stories from last week
24 October 2022
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like 6 media trends to follow, sustainability…
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