Tag: digital subscribers
The latest updates from Twipe
Why texting should be part of your mobile strategy
10 November 2020
Publishers today know the importance of meeting their readers where they are, which is increasingly on mobile devices. However, beyond optimised websites and native apps, there has been little innovation in…
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Why hyperlocal news is here to stay
12 October 2020
Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. However, we have seen success stories in local media, with a…
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European publishers seeing success with subscription strategies
30 September 2020
This week a study on publishers across Europe was published by Reuters, with a focus on how 8 specific titles have found success with reader revenue strategies. This report serves as…
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Good news for publishers, ad blocking is on the decline
26 August 2020
Advertising revenues have been on the decline for newspapers for a long time now. With the switch from print to digital, publishers saw their advertising dollars replaced by digital dimes. Today,…
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How publishers are playing with time in their paywall strategies
10 June 2020
Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most…
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