Tag: digital subscribers
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3 lessons from The New York Times' digital subscription machine
7 February 2018
With The New York Times doubling down on its subscription push, it is time to take a look at their digital subscription machine, to see how they plan to grow from 2.5…
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Growing your subscribers with newsletters
6 February 2018
Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many…
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Developing data capacity and integrating AI: what to focus on in 2018
16 January 2018
The annual report from Reuters “Journalism, Media, and Technology Trends and Predictions 2018” is out and it’s full of interesting insights into how digital leaders in the publishing industry are focusing…
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Loyalty, engagement, and AI: Predictions for digital media in 2018
3 January 2018
As always, Nieman Lab released a list of predictions for the world of journalism and digital media in 2018. Here are 7 of the top predictions, focusing on loyalty, engagement, and…
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Who pays for news and how to convert them
21 December 2017
The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the…
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