Tag: digital subscribers
The latest updates from Twipe
Interview - Lessons from launching South Africa's first digital-only edition
12 July 2018
Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding…
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Key Learnings from World News Media Congress
12 June 2018
The 70th World News Media Congress saw heads of newspapers and others in the media industry from across the globe come together to share best practices and learn from each other.…
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Do you know your 7 percenters? Find your super users to grow your subscriptions business
17 May 2018
For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the…
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Getting in your readers' daily routines
27 February 2018
We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is…
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Expanding your audience: lessons from Handelsblatt
20 February 2018
Many publishers have a focus on expanding their audience–German business newspaper Handelsblatt has taken this to mean expanding their audience globally with an English-language edition. But expanding your audience doesn’t have to…
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