As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that the most loyal readers are the ones that publishers invest[…]
At Twipe all of our best product innovations are driven by a desire to solve specific challenges our publisher partners are facing. One such innovation is EngageReaders, our ePaper analytics tool, which came out of a question from an editor who wanted to know precisely what drives engagement on digital editions. We launched a yearlong[…]
This week a new report on the state of ePaper readership in Germany was released by Die Zeitungen. German-speakers can find the full report here. To bring this information to a wider audience, we have translated the findings into English for our Future of News community. Join us as we explore five key findings on[…]
This week we welcomed nearly 200 publishers from 27 different countries for the latest webinar in our Future of News series. Mathias Douchet, Director of Product at The Telegraph, was the special guest speaker. He shared the three key pillars of their strategy: Journalism: the key thing The Telegraph has been doing for over 160[…]
This week we hosted more than 200 publishers for a webinar on habit-forming news products (Missed it? Sign up to hear about the next webinar). While we focused on habit-forming news products in general, many of the attendees had questions on using digital editions in their habit-formation strategies. In a poll of webinar attendees, 58.8%[…]
Just this week, European media organisations reported some very impressive figures on their ePaper products. In France, while there has been a 3.6% decline in print circulation last year, there has been a growth of 24.8% for digital editions. Similarly in Germany, the ePaper circulation has increased by 14.1% in Q1 2020 versus the previous[…]
In the past few years we have witnessed a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (like The Times and The Sunday Times), or through creating new digital-only editions. The power of an edition has endured at[…]
Last week, the Reuters Institute called for the “revival of editions” in 2020. In our recent conversations with publishers, we have also started to see signs of a shift towards reinvesting in edition products. That’s why we believe 2020 will be the year of the edition. Understanding what exactly an edition is in the digital[…]