In the past few years we have witnessed a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (like The Times and The Sunday Times), or through creating new digital-only editions. The power of an edition has endured at[…]
Last week, the Reuters Institute called for the “revival of editions” in 2020. In our recent conversations with publishers, we have also started to see signs of a shift towards reinvesting in edition products. That’s why we believe 2020 will be the year of the edition. Understanding what exactly an edition is in the digital[…]
In our discussions with publishers, we often notice higher standards applied to websites than ePapers. This is intriguing, knowing the level of reader engagement of the latter, and seeing steady yearly growth of ePapers in the past eight years. Publishers often tell us their ePaper readers are their most engaged and loyal readers, and on[…]
In our conversations at Twipe, many people ask us what actually are editions? So with this article, we want to answer this. Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning. However, defining what an edition is in today’s digital[…]
While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology to support the switch to subscriptions. With research from Reuters finding that 52% of media executives will focus on reader revenues this year, European news media is[…]
At Twipe, we have long been believers in the power of editions. On our own platform, we see steady yearly growth on editions and that edition readers are more loyal and engaged for longer than other readers. The most common form of edition in the digital age today is the ePaper. This is something that[…]