Defining news habits in the digital age

At the “Digital Growth Summit” we learned that succeeding with habit formation requires organisational change, a deeper understanding of readers, and continuous experimentation. To elaborate on these learnings we have spent the past few months interviewing leaders of newspapers with strong habit formation strategies which we will share in an upcoming research report. Subscribe now[…]

Unexpected ways publishers engage readers

When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]

#DGSHabits – what we learned about habit-forming news products

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]

Why habit formation is key for all news media

At Twipe we identified habit formation as the key theme to focus on in our research this year (subscribe to receive all of our findings). In our latest article in our habits series, we explore the newest research on habit formation. Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed[…]

Habit forming products for news

The newspaper industry has long mastered the art of habit forming; after all, they managed to associate the print newspaper with the morning coffee through an elaborate set of promotional tools and efficient distribution strategies. For digital, the importance of a daily habit is just as true, with recent research from Northwestern University in the[…]

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