Tag: habit
The latest updates from Twipe
Editions: The journalism product that has been driving habits for over 400 years
27 May 2021
At Twipe, we often talk about the importance of habit formation in growing subscribers and retention. Habit formation is fundamental in building recurring behaviour and traits that lead to actions being…
The Puzzling Case of Puzzles
29 April 2021
Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe.…
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5 themes that governed the news industry in 2020
9 December 2020
As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted a…
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How Aftenposten is using Twipe’s Habit Formation Canvas
21 October 2020
Through our habit research, we created the Habit Formation Canvas for News Products to help publishers shape their product strategies. In a recent habit formation workshop with our team, this canvas…
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How to keep reading habits when cutting print newspaper days
11 August 2020
This week departing New York Times CEO Mark Thompson made headlines when he said he believes there will not be a print newspaper within the next 20 years. It’s not the…
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