Tag: habit
The latest updates from Twipe
Defining news habits in the digital age
15 November 2019
At the “Digital Growth Summit” we learned that succeeding with habit formation requires organisational change, a deeper understanding of readers, and continuous experimentation. To elaborate on these learnings we have spent…
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Unexpected ways publishers engage readers
16 October 2019
When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such…
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Industry news
#DGSHabits – what we learned about habit-forming news products
10 October 2019
For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia,…
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The importance of product thinking for news
11 September 2019
In the past decade or so, the number of platforms that news needs to be on has exploded. Gone are the days of focusing only on print and digital. Now publishers…
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Why habit formation is key for all news media
28 August 2019
At Twipe we identified habit formation as the key theme to focus on in our research this year. In our latest article in our habits series, we explore the newest research…
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