In the latest chapter of our Reinventing Digital Editions research series, we bring an essential understanding of habit formation for news consumption on digital platforms. Forming habits and recurring behaviour are key underlying drivers for publishers to build a sustainable subscription business. Download the report Through interviews with leaders of habit-formation at The New York[…]
As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first phase of a subscriber’s journey is critical for their retention, as shown by research from News UK, The Wall Street Journal and more. As an inspiration for optimising your onboarding[…]
At the “Digital Growth Summit” we learned that succeeding with habit formation requires organisational change, a deeper understanding of readers, and continuous experimentation. To elaborate on these learnings we have spent the past few months interviewing leaders of newspapers with strong habit formation strategies which we will share in an upcoming research report. Read our[…]
When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]
For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]
In the past decade or so, the number of platforms that news needs to be on has exploded. Gone are the days of focusing only on print and digital. Now publishers need to manage a variety of different news products all at once, which means product thinking has become ever more important. Anyone in a[…]
At Twipe we identified habit formation as the key theme to focus on in our research this year. In our latest article in our habits series, we explore the newest research on habit formation. Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed a longstanding belief: habit formation is key[…]
The newspaper industry has long mastered the art of habit forming; after all, they managed to associate the print newspaper with the morning coffee through an elaborate set of promotional tools and efficient distribution strategies. For digital, the importance of a daily habit is just as true, with recent research from Northwestern University in the[…]
