Tag: habit
The latest updates from Twipe
How digital editions are helping to create reader habits
8 July 2020
This week we hosted more than 200 publishers for a webinar on habit-forming news products (Missed it? Sign up to hear about the next webinar). While we focused on habit-forming news…
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How puzzles play an essential role in reader engagement
24 June 2020
Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its…
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How to build habit-forming news products
19 May 2020
Earlier this year we published the results of months of research into the world of habit-formation for news products. Through interviews with leading publishers such as The Telegraph, The New York…
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Industry news
Habit Forming News Products
12 February 2020
In the latest chapter of our Reinventing Digital Editions research series, we bring an essential understanding of habit formation for news consumption on digital platforms. Forming habits and recurring behaviour are…
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Optimising onboarding for net subscription growth
8 January 2020
As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first phase of a subscriber’s journey is…
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