Tag: Innovation
The latest updates from Twipe
Newsroom driven innovation: Insights from WAN-IFRA's Newsroom Summit
27 April 2022
Newsrooms are quickly becoming the drivers of change and innovation for publishers. Recognising the potential behind technology has given newsrooms the chance to automate and innovate. They can now give greater…
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Why Gen Z pay for news
20 April 2022
To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes…
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Why de-anonymisation can give publishers an advantage in a first-party data world
13 April 2022
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One tool…
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Newsletters and the quest to fit into reader's lives
6 April 2022
Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships…
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What we learnt interviewing 3 International Journalism Festival Speakers
31 March 2022
Next week’s International Journalism Festival marks a significant moment in the return to physical events following the pandemic. Industry figures from across the world will gather in the Italian city of…
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