Tag: Innovation
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We interviewed 3 Gen Z News Lovers and here's what we learnt - Part 1: News Formats
23 March 2022
Just like most generations in their younger years, the current Gen Z are interested in specific social causes. To stay up to date with these causes, they consume news like anyone…
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Why audio articles are great for retention, conversion and attracting young readers
17 March 2022
Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that…
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How Mediahuis manages to innovate in a sector under technology pressure
16 March 2022
Mediahuis has 30 news brands in five countries and reaches over 1.7 million subscribers. Through various platforms, users have access to independent and reliable news at any moment. Last week, Fastfwd…
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Why 77% of Publishing Executives think AI will be important for their success
23 February 2022
77% of publishing executives told WAN-IFRA and Schickler that AI will be important for the success of their business in 2024. But, nearly 50% of the same cohort said they had…
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9 cases that surprised us most at the INMA Subscription Summit 2022
17 February 2022
This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised…
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