Tag: Reader Engagement
The latest updates from Twipe
Building a long-term relationship with your readers
13 February 2019
A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So…
Read more
Frequency is the highest predictor for retention
6 February 2019
The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of…
Read more
Why leading publishers invest more in engagement than acquisition
30 January 2019
A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful…
Read more
6 Lessons for Publishers in the New Year
2 January 2019
As we begin the new year, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot to reader revenue With reader revenue what…
Read more
How artificial intelligence will be used for news media in 2019
14 November 2018
This year we have seen more publishers expanding their artificial intelligence strategies, so we can only expect this to accelerate in 2019. During our Digital Growth Summit, next week, we will take…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields