Tag: Reader Engagement
The latest updates from Twipe
Why half of your new subscribers will churn in the first 3 months
29 August 2018
While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were…
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Interview - Lessons from launching South Africa's first digital-only edition
12 July 2018
Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding…
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3 Apple announcements that will impact publishers
5 June 2018
With the Worldwide Developers Conference (WWDC) happening this week, Apple has made a few announcements that will impact publishers. In short, good news for publishers as the user experience for readers on…
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Do you know your 7 percenters? Find your super users to grow your subscriptions business
17 May 2018
For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the…
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Online news: reading behaviours and engagement strategies
15 May 2018
Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news…
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