With the news this week that Facebook has re-created the original Facebook, going back to their .edu roots, it is perhaps time to check back in on how publishers are reaching new audiences on social media. However today there is more than just Facebook and Twitter publishers must develop strategies for. With this wide range[…]
While TikTok was first launched internationally in 2017, for many news publishers this is still an unexplored platform. Of the handful of traditional print publishers on TikTok, most are still in an experimental phase, trying to understand what content works best. We have dug into this question and prepared a guide for publishers interested in[…]
Increasing engagement, reaching younger audiences, habit formation…all topics keeping leaders of the news media industry up at night. While there is no magic bullet (and indeed you should be sceptical of any promised panacea, à la ‘pivot to video’), many publishers have been undervaluing one potential strategy: the Stories format. First seen on Snapchat and later on[…]
Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24 who paid for online news leap from 4% to 18% in a year. Globally as well, publishers are seeing younger audiences, perhaps due to[…]
There used to be a time where newspapers created daily habits. Let’s figure out how to do that in the digital world. To build a habit forming product we need to understand user behavior and their emotions. Nir Eyal, author of Hooked, explains in his book that it is crucial to understand what can trigger certain[…]
Social media and mobile applications have become a primary channel for news for many millennials. An infographic from Coupofy takes an in-depth look at the smartphone-use habits of millennials and how these habits drive news consumption in the digital era. Coupofy surveyed more than 2,000 millennials aged 18 through 34. They found that nearly 70 percent[…]
With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]
This evening we are hosting Technology companies from Leuven.INC, the Leuven Innovation Networking Circle, at our office. We will talk about trends that shape the media industry and the opportunities for tech companies. Here are the 7 Trends that are shaping 2016 and the next years. 1. Shift of advertising revenue to tech giants Ad spending is[…]