Media coverage of the US presidential debates

With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]

7 Trends in Media & Opportunities for Technology

This evening we are hosting Technology companies from Leuven.INC, the Leuven Innovation Networking Circle, at our office. We will talk about trends that shape the media industry and the opportunities for tech companies. Here are the 7 Trends that are shaping 2016 and the next years. 1. Shift of advertising revenue to tech giants Ad spending is[…]

Is Facebook a publisher’s friend?

One year ago, Facebook started to prioritise publisher’s content and video when they announced Instant Article. Last week, Facebook reported to show more posts from friends and family over content coming from Pages. Should businesses and publishers that rely on Facebook for customer engagement and referral traffic be worried? The new changes to the feed[…]

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