Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24 who paid for online news leap from 4% to 18% in a year. Globally as well, publishers are seeing younger audiences, perhaps due to[…]
There used to be a time where newspapers created daily habits. Let’s figure out how to do that in the digital world. To build a habit forming product we need to understand user behavior and their emotions. Nir Eyal, author of Hooked, explains in his book that it is crucial to understand what can trigger certain[…]
Social media and mobile applications have become a primary channel for news for many millennials. An infographic from Coupofy takes an in-depth look at the smartphone-use habits of millennials and how these habits drive news consumption in the digital era. Coupofy surveyed more than 2,000 millennials aged 18 through 34. They found that nearly 70 percent[…]
With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]
This evening we are hosting Technology companies from Leuven.INC, the Leuven Innovation Networking Circle, at our office. We will talk about trends that shape the media industry and the opportunities for tech companies. Here are the 7 Trends that are shaping 2016 and the next years. 1. Shift of advertising revenue to tech giants Ad spending is[…]
One year ago, Facebook started to prioritise publisher’s content and video when they announced Instant Article. Last week, Facebook reported to show more posts from friends and family over content coming from Pages. Should businesses and publishers that rely on Facebook for customer engagement and referral traffic be worried? The new changes to the feed[…]
With more than 70 million of photos and videos being shared every day, Instagram aimed from the very beginning to be the next go-to spot to keep up with news and events happening around the world. And they finally might have just touched this goal, 5 years after the launch of the now Facebook-owned app.[…]